Approach shot
Capture how the shopper first sees the promotion from the aisle or entrance path.
Field process built for comparable aisle evidence
Trade marketing analysis only helps when every store walk captures the same story. This page explains how our Bangkok team briefs, photographs, scores, and hands findings back to brand and sales owners.
Before anyone enters a store
We confirm the mechanic, expected fixtures, POS set, pricing rules, and the door list with your key-account leads. The brief becomes the scoring baseline, so partial builds are judged against plan rather than opinion.
Door selection balances priority banners with enough geographic spread to spot pattern, not just one-off misses. Festive waves get earlier booking so measurement does not start at teardown.
On the floor
Analysts keep a fixed photo order and a short score sheet. Speed matters; so does comparability across banners.
Full fixture
Document the complete display or shelf block, including adjacent competitors.
Price and POS close-ups
Check price integrity, material condition, and missing elements against the brief.
People who run the walks
Field and analysis leads stay close to the evidence so recommendations stay grounded in what was photographed.
Niran Suthisarn
Lead Field Analyst
Modern trade walks across Bangkok and Eastern Seaboard banners
Arapee Chanthara
Trade Effectiveness Lead
Spend mapping, claim reconciliation, and calendar workshops
Marco Ellison
Category Diagnostics Partner
Shelf share coding and display quality reviews
After the walk
Scores become a fix list the same week whenever possible. Brand and sales owners receive the photo pack, banner-level patterns, and a short recommendation set for the remaining spend window or the next calendar workshop.
When spend effectiveness or shelf diagnostics are in scope, the same door evidence feeds those reviews so teams are not comparing unrelated snapshots.
