Trade Spend Effectiveness Review
Trace promotion spend to lift signals so merchandising and brand teams know which tactics deserve the next baht.
Compute Cloudcore Trade Marketing
See what your promotions actually look like on Thai retail floors.
We walk nominated doors, score execution, and turn aisle evidence into clearer trade calendars for brand and sales teams in Bangkok and beyond.
In-store promotion audits that leave with a fix list
Our primary engagement is a structured store walk across your priority banners. Analysts photograph placements in a fixed order, score compliance, and return a pack your key-account managers can act on before the next weekend rush.
Work typically covers fixture placement, POS condition, pricing integrity, stock depth, and competitive adjacency. Pricing for a standard Bangkok wave starts from THB 28,000 and scales with door count and category complexity.
Review the audit service
Related offers for the same trade cycle
Pair the audit with spend reviews, shelf diagnostics, or a calendar workshop when your next wave needs sharper choices.
Shelf & Display Diagnostics
Measure share of shelf, display compliance, and visual clutter so your brand reads clearly at the decision point.
Promotion Calendar Workshop
Align brand, sales, and retailer partners on a realistic wave plan grounded in past execution evidence.
“The photo pack from the first Bangkok hypermarket wave settled arguments we had been having for two quarters. We finally retired one mechanic and doubled the displays that were already landing.”
Brand manager, personal care · Greater Bangkok modern tradeHow fieldwork stays comparable
A shared process keeps evidence useful across banners and weeks. See the full sequence on our field process page.
Brief the mechanic
Lock expected fixtures, POS sets, and success signals before anyone walks a door.
Walk and score
Capture a fixed photo order and apply a simple pass, partial, or miss score on site.
Share the fix list
Return evidence to brand and sales owners the same week while the spend window is still open.