Trade Spend Effectiveness Review
Trace promotion spend to lift signals so merchandising and brand teams know which tactics deserve the next baht.
We reconcile trade invoices, retailer claims, and sell-out snapshots for a defined promotion window. The review isolates tactics that moved volume from those that only bought temporary space. Outputs include a spend map, ROI ranges by mechanic, and recommendations for the next quarterly trade calendar.
What you receive
- Documented findings tied to named banners and doors
- Photo evidence ordered for quick comparison
- Prioritized actions for brand, sales, and merchandising owners
- Informational pricing aligned to scope before work begins